Come work with us

SEO Specialist

Only apply if you have 2 or more years’ experience within the relevant industry and proven work experience as and SEO Specialist, relevant portfolio is a must. (only applications accompanied by a relevant work portfolio will be taken into consideration)

Please only apply if you are within a 20 mile radius of Basingstoke, RG21 area.

Our Team

Lead Insights vision is to create a robust and scalable digital marketing platform that drives long-term growth, as a technology and data driven business, we recognise the key role quality SEO Specialists and Media Buyers play in helping us achieve this. We expect much of Lead Insights growth to come from great ideas our team members generate. The Marketing & Development team delivers a unique set of bespoke solutions which have contributed to Lead Insights current and past success.

The Role

We’re on a mission to grow our SEO consumer facing brands through Whitehat SEO methods.

This is a real opportunity to shape the direction and put your stamp on a SEO project. With access to inhouse developers, content writers and media buyers, Lead Insight is looking for a candidate to shape its future SEO direction.

As one of the team and primary SEO Specialist, you’ll be responsible for planning, briefing and making technical on and off page amendments to the sites, having input on engaging content that helps us achieve that goal. Working with the other team members, you’ll work alongside our Graphic Designer, Content Writer and Media Buyers to create a short term and longer term plan to maximise traffic and successful customer outcomes.

You’ll be aided by our Media Buyers who will provide detail about the product itself, it will then be your job to research the features of products and services available in the sector, identifying keywords and potential content subjects that will increase impressions and traffic to the brand sites.

As the SEO Specialist, you will need to bring this information together to create razor-sharp briefs on our brand websites – These are built around a suite of 2 primary brands either ‘Quote Today’ or ‘Helpdesk’.

As well as commissioning new content, a key part of the role will be to monitor the performance across the brand sites, identifying new opportunities and making improvements and updates to improve traffic and conversions, of course you will be supported on this with granular detail around robust A / B testing results and processes.

Responsibilities

• Responsible for growing traffic and leads from content across Lead Insight brands
• Analysing your allocated campaigns to identify opportunities for improvement and optimisation
• Liaise with the Lead Insight marketing team to report on performance and identify new opportunities for keywords and marketing messages.
• Gain deep knowledge of the audiences, products and services for your areas of focus
• Keep SEO pages fresh and relevant with new targeted content, create a content plan and pipeline to grow these
• Edit new and existing content to optimise for search engines and to drive conversions
• Give Guidance on new Google updates and identify any external Tools and Systems that will make the role easier.
• Provide regular updates on performance

Key Skills & Experience

• Strong digital media experience, understanding at a top level how to plan and execute a robust SEO strategy on and off page
• Exceptional writing and editing skills, with the ability to write concise editorial briefs for the internal content team to follow
• Good project management skills
• Experience of using, interpreting and presenting data from analytics and visualisation tools
• Demonstrable success in building traffic for content
• Good understanding of SEO and social media trends
• Excellent organisational and influencing skills
• Comfortable using 3rd party tools such as SEMrush, Google Analytics and ScreamingFrog.

Beneficial Skills

• Good understanding of Microsoft products (XL, Word and Outlook)
• Full UK driving Licence

What Success Looks Like

• Growing sessions and leads across brands
• Ability to interpret data and reporting to improve traffic volumes
• Strong working relationships with the wider team members
• Strong pipeline of data and insight-led content briefs for team members
• Deep understanding of target audiences for brands

How to Apply

Either send us an email with your CV attached to info@leadinsight.co.uk or use our contact form below.