Come work with us

Content Writer

Please Note

Only apply if you have 2 or more years experience within the relevant industry as Proven work experience as Content Writer and relevant portfolio is a must. (only applications accompanied by a relevant work portfolio will be taken into consideration)

Please only apply if you are within a 20 mile radius of Basingstoke, RG21 area.

Our Team

Lead Insights vision is to create a robust and scalable digital marketing platform that drives long-term growth, as a technology and data driven business we recognise the key role quality Content Writers and Media Buyers play in helping us achieve this. We expect much of Lead Insights growth to come from great ideas our team members generate. The Marketing & Development team delivers a unique set of bespoke solutions which have contributed to Lead Insights current and past success.

The Role:

We’re on a mission to provide trusted content that helps people make confident decisions about the products and services they should buy.

As one of the team and primary Content Writer, you’ll be responsible for planning, briefing and editing high-performing, engaging content that helps us achieve that goal. Working with the other team members, you’ll work alongside our Graphic Designer and Media Buyers to create a content plan to maximise traffic and successful customer outcomes.

You’ll be aided by our Media Buyers who will provide detail about the product itself, it will then be your job to research the features of products and services available in the sector.

As Content Writer, you will need to bring this information together to create razor-sharp briefs on our brand websites – These are built around a suite of 2 primary brands either ‘Quote Today’ or ‘Helpdesk’.

As well as commissioning new content, a key part of the role will be to monitor the performance of your content across the brand sites, identifying new opportunities and making improvements and updates to improve traffic and conversions, of course you will be supported on this with granular detail around robust A / B testing results and processes.

Responsibilities

• Responsible for growing traffic and leads from content across Lead Insight brands
• Analysing your allocated campaigns to identify opportunities for improvement and optimisation
• Liaise with the Lead Insight marketing team to report on performance and identify new opportunities for content and marketing messages
• Gain deep knowledge of the audiences, products and services for your areas of focus
• Keep SEO pages fresh and relevant with new targeted content, create a content plan and pipeline to grow these
• Responsible for creating compelling copy for emails, newsletters, articles, press releases and adverts
• Edit new and existing content to optimise for search engines and to drive conversions
• Provide regular updates on performance

Skills & Experience

• Strong digital media experience, understanding at a top level how to create content that drives engagement and traffic
• Exceptional writing and editing skills, with the ability to write concise editorial briefs
• Experience of producing and editing in B2C content that meets high editorial standards
• Good project management skills
• Experience of using, interpreting and presenting data from analytics and visualisation tools
• Demonstrable success in building traffic for content
• Good understanding of SEO and social media trends
• Excellent organisational and influencing skills
• Experience producing content for programmatic marketing platforms would be an advantage

What Success Looks Like:

• Growing sessions and leads across brands
• Ability to interpret data and reporting to improve and communicate content performance
• Strong working relationships with the wider team members
• Strong pipeline of data and insight-led content briefs for team members
• Deep understanding of target audiences for brands

How to Apply:

Please send us your CV to info@leadinsight.co.uk and we'll get in contact.

How to Apply:

Either send us an email with your CV attached to info@leadinsight.co.uk or use our contact form below.